TheLadders.com Founder Marc Cenedella Named Entrepreneur of the Year
MarketingSherpa Recognizes Radically Different Approach to Online Job Search Business
NEW YORK (May 19, 2004) - Marc Cenedella, founder of TheLadders.com, a new job search engine for the $100k+ segment of the employment marketplace, has been named Entrepreneur of the Year by MarketingSherpa, a media company publishing case studies, results data, and best practices for marketing, advertising, and public relations professionals. Managing Editor Anne Holland announced the award at a ContentBiz's 4th Annual Paid Content Summit in New York on May 12, 2004.
Singled out for his new approach to the online job search business, whereby revenue is generated from job-seekers rather than employers, Cenedella was praised for, "venturing into a highly competitive field and managing to teach the big guys a thing or two," said Holland. She added, "The people we select as Entrepreneurs of the Year are those who've proven that with a small initial investment and a lot of sweat equity, you can build a successful subscription business."
Cenedella founded TheLadders.com in July 2003 after a tenure as Senior Vice President, Finance & Operations, at HotJobs.com, ultimately shepherding that company's sale to Yahoo, Inc. (NASD: YHOO) in 2002. His goal with TheLadders.com is to address the main problem for the high-end job seeker: the more successful a person is, the tougher it is to get solid information about new job opportunities. Aiming to cut through the clutter in the high-end job market by pre-qualifying job-seekers and pre-screening employers, Cenedella found an instant audience for TheLadders.com among scores of senior-level managers and recruiters.
"MarketingSherpa is the best marketing resource for Internet marketing professionals. I subscribe to about a hundred different e-mail newsletters, and it is literally the only one that I archive. Every issue provides fantastic insight. So it is quite a thrill for myself and the whole TheLadders team to be recognized in this manner," said Cenedella. "TheLadders.com is the result of our putting everything we know about online recruiting into a package that would help the underserved high-end segment of the marketplace. It's wonderful to see it work and grow and be recognized."
TheLadders.com addresses the specialized needs of the high-end market by turning the traditional recruitment business model upside down. Each month, the TheLadders.com team of experts reviews over 80,000 jobs to select 5,000 sales jobs, marketing jobs and finance jobs for inclusion in their weekly newsletters. The company searches the Internet for job postings, or, alternatively, employers can list them free of charge - a critical difference from traditional job boards because it enables TheLadders.com to list every appropriate $100k+ job opening on the market, not just paid listings. This distinction allows TheLadders.com to filter out any questionable job listings that do not meet the company's standards. TheLadders.com also does not charge a fee for its basic job leads newsletter for job seekers. Instead, it generates revenues by offering a premium service to job seekers, which includes a greater number of job listings, more detail, early delivery, and more features for $30 per month. TheLadders.com's premium service fee keeps unqualified candidates out of the applicant pool and, thus, encourages employers to look at TheLadders.com applicants first.